MOB-EX awards 2017Category: Events
February 24, 2017
Media Prima Labs Won Big at Mob-Ex Awards 2017
Bagged 4 gold and 2 bronze including Best App – Creativity, Best App – Media Owner, Best App – Games & Entertainment and Best App – Tablets
Singapore, 24th February 2017 – Media Prima Labs shined at the Mob-Ex Awards 2017, held in Singapore tonight. Through its very own mobile games Ejen Ali MATA Training Academi and Ejen Ali Emergency, Media Prima Berhad’s digital arm manages to win 4 gold awards and 2 bronze awards. Ejen Ali MATA Training Academy bagged 3 golds for Best App – Creativity, Best App – Media Owner and Best App – Tablets as well as bronze for Best App – Games & Entertainment while Ejen Ali Emergency won gold for Best App – Games & Entertainment and bronze for Best App – tablets. Ejen Ali, the mobile game that has been introduced to public market since end March 2016, was developed based on the hit animation series, Ejen Ali, co-owned by WAU Animation Studios and Primeworks Studios. They beat other top organizations including Telco companies and other media owners from this region to emerge as the leading in house team for this region’s prestigious marketing award.
Nicholas Sagau, Group General Manager, Product & Media Prima Labs would like to express his gratitude to MDEC, who has been working very hard to champion local game content as well as Team M8 and Common Extract for helping out in the development of this SEA-IMGA award nominated game. Apart from that, Media Prima Labs would also like to extend the appreciation to App Annie, as part of the project. Nicholas added, “We’re very happy for the recognition. Thank you for the overwhelming support. We’re glad that our effort was paid off and it’s good to see there is potential in Malaysian made game and mobile app. This success will definitely encourage us to invest more resources into the mobile app and game industry in Malaysia. Hopefully, this award will be an eye-opener to potential investors out there on the commercial value of digital industry in Malaysia”.
Mob-Ex Awards is an annual award event to reward leading organizations that have pushed their limits and achieved success on mobile platforms. It is one of South East Asia’s premier industry event for company and organizations which gathers local and regional industry key players. Media Prima Labs proved to be among top mobile performers to compete for the ultimate glory in the industry through its overall winning and nominations.